The outlook that mainstream beauty brands have the best quality products is old news. Vegan makeup brands all over the world are catching up in offering quality products, with natural, cruelty-free ingredients.
As there are not many mainstream vegan makeup brands, it is difficult to find one with great quality products. The brands mentioned here have given it their all in trying to live up to the expectations of vegans.
Most of these cruelty-free makeup brands are run by vegans who were looking for a solution themselves. As they couldn’t find it outside, they became the change they wanted to see. They founded companies that delivered the cruelty-free makeup products that they wanted for themselves.
Here are 9 of the best vegan beauty brands in different verticals of vegan beauty.
Best Vegan Makeup Brands
1. Cover FX Cruelty-free Makeup
Cover FX’s understanding of beauty is simple – take care of the world as you would take care of yourself. Founded in the year 2000 by Victor Casale and Lee Graff, Cover FX was never intended to be a vegan makeup brand.
With their motto in mind, the founders just wanted to help people with skin conditions. They teamed up with a few dermatologists and came up with a few high-quality natural products.
Clean, safe ingredients and high-performance formulas make their cruelty-free makeup products highly sought after.
They have a huge user base and are helping Cover FX create ripples in the makeup industry. Suitable for every skin type and with its wide palette variety it serves well for every skin tone. Shop Cover FX.
2. Inika Organic Makeup
Born out of the people’s need for clean makeup, Inika hit the markets in 2006. Their primary agenda was to detox makeup products to provide cleaner alternatives.
And that’s why they use only top-grade natural ingredients for their products. Their obsession with high quality has made their products spread their wings far and wide.
The founder Miranda Bond, a pioneer in the vegan makeup industry ran Inika for 7 years. In 2013, she sold Inika to Total Beauty Network. The brand now continues to thrive with a global base of loyal customers. Shop Inika Organic.
3. Jeffree Star Cruelty-free Makeup
Jeffree Star after a brief stint in the music industry launched his own cosmetics brand in 2014. He started off by doing makeup tutorial videos on his YouTube channel to promote his brand. And his brand sales skyrocketed.
What started off with 3 liquid lip colors, now grosses over $100 million in sales annually. And all his products have the leaping bunny attached, giving him the clean chit as a cruelty-free makeup brand. Considering that he has a YouTube channel, he has a huge follower base that keeps increasing. Shop Jeffree Star.
4. PHB Ethical Beauty
An ethical beauty brand run by a family in the UK, PHB stands for Pure Handmade British. Rose Brown and her family opened their own cosmetics store in Birmingham in 2010. They learned that the beauty products were toxic and made from animal-derived ingredients.
The family decided to launch their own natural and vegan product range. They started PHB ethical beauty in 2012 after 2 years of research and development.
Now they’re home to the largest range of vegan, natural, handmade products in the world. The range includes skin, hair, and body care products. Their pure products double up as natural remedies for sensitive skin. Even sensitive skin conditions like Eczema and Psoriasis. Shop PHB Ethical Beauty.
5. Skyn Iceland
Inspired by the pure, unspoiled natural resources of Iceland, Sarah Kugelman founded Skyn Iceland. The clean natural rich environment of Iceland is a source for her skincare ingredients too.
Her products contain Icelandic water with six minerals to hydrate and detoxify skin. The antioxidant berries and soothing algae are some of the natural ingredients from Iceland that go into these cruelty-free makeup products.
Ingredients like Arctic cloudberry and cranberry seed oils used by the brand penetrate deep into the skin. Rich in omega fatty acids, vitamins, and potent antioxidants, they bring out a youthful glow.
All the products apart from being vegan and cruelty-free, are dermatologist tested. Meaning they’re tested for sensitive skin. Shop Skyn Iceland.
6. Au Naturale
With 15 shades of foundations, 10 shades of concealers, face highlighters, bronzers, lip colors, powder eyeshadows, eye-enhancing palettes, and much more, Au Naturale has a full spectrum of long-lasting vegan makeup products.
Ashley Prange, founder of Au Naturale had a clear mission. And the mission was healthy, naturally derived & ethically sourced ingredients for a clean-beauty line.
A beauty line, not limited to clean colors worn only during the day. With a range of vegan cosmetics, the consumers need not turn to traditional cosmetics for color payoff and long-lasting make-up.
If you’re aware of the #CleanBeautyRevolution trend, it was the brainchild of Au Naturale. This organic beauty brand is actively demanding regulation of cosmetic products and transparency. Shop Au Naturale.
7. Herbivore Botanicals
This vegan makeup brand was born in the kitchen of a couple from Seattle, Julia Wills and Alexander Kummerow.
Herbivore is all about therapeutic skincare and wellness products. They are handcrafted with certified high-quality food-grade ingredients. The brand ethically sources the finest raw natural materials the earth has to offer.
The ingredients used range from French pink clay to Brazilian gemstones. The result is pure concentrated formulas that contain essential vitamins, minerals, and botanicals.
You can pick face masks, night creams, mists, facial oils, bath salts, and more from their product range. Their aromatic soaps and creams are sure to tempt you for some luxe indulgence. Shop Herbivore.
8. Gabriel Cruelty-free Cosmetics
The founder, Gabriel De Santino drew inspiration from the sea and was in awe of the resources it offered. With homeopathy at the core of its products, the brand started off as a botanical skincare company.
As an aesthetician, Gabriel struggled with the fact that women were using toxic products on their skin. Being a naturopath and familiar with sea botanicals, he wished to come out with an affordable vegan beauty product range.
Their natural vegan skincare range consists of moisturizers, toners, and masks. The makeup line has foundations, blushes, concealers, lipsticks, lip colors, eye shadow palettes, and nail paints. Shop Gabriel Cosmetics.
9. Juice Vegan Beauty
Founded by Karen Behnke, a serial wellness entrepreneur, Juice Beauty is all about authentic organic formulations.
The brand has replaced petroleum derivatives with organic vitamin-rich antioxidant botanical juices base in their products. Adding natural skincare ingredients, they were able to create award-winning organic formulations.
These non-toxic formulations are as good as conventional beauty products. And that too without compromising the luxurious feel. Every vegan will love their high-performance skincare & vibrant makeup. Shop Juice Beauty.