Loftie is a modern, easy-to-use alarm clock and table lamp designed to improve sleep quality and reduce reliance on smartphones.

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Loftie was founded in 2018 by Matt Hassett and is a company focused on helping people improve their sleep by providing an alternative to smartphone alarms.

The design aesthetic of Loftie is sleek and modern, with a focus on simplicity and ease of use. The product range includes the Loftie Alarm Clock and Table Lamps which feature a variety of customizable alarm tones, guided meditations, and soothing sounds to help users fall asleep and wake up peacefully.

The Loftie app also includes additional features such as sleep tracking and a variety of guided breathing exercises. Loftie offers free shipping within the United States, and international shipping is available for an additional fee.