Liforme is a highly regarded brand recognized for its precision-engineered yoga mats that provide excellent grip and alignment guidance for a transformative practice.


Liforme is a prominent brand known for its high-quality yoga mats and accessories. The company was founded in 2013 by James Armitage and his wife, Rachel, who are both passionate yogis based in London, United Kingdom.

Liforme’s design aesthetic revolves around functionality, alignment, and sustainability. Their yoga mats are designed with a unique “AlignForMe” system, featuring carefully placed markers to guide practitioners in achieving proper alignment during their practice. The mats are made from eco-friendly materials, including natural rubber and a specially engineered eco-polyurethane surface, which offers excellent grip and support.

The product range of Liforme primarily focuses on their signature yoga mats. They offer various mat options, including the classic Liforme Yoga Mat and the Liforme Travel Mat, catering to different needs and preferences. Liforme also provides other yoga accessories such as yoga blocks, straps, and bags, designed to complement and enhance the yoga practice.

When it comes to shipping, Liforme offers both domestic and international delivery options. They provide worldwide shipping, with rates and delivery times varying based on the destination. The brand offers different shipping methods to accommodate customer preferences, including standard and expedited options.

Liforme is committed to environmental sustainability and ethical practices. They prioritize using eco-friendly materials and manufacturing processes, ensuring their products are both durable and environmentally conscious. The brand also actively supports various charitable initiatives and organizations working towards positive social and environmental impact.

Liforme has gained a strong reputation in the yoga community for their innovative design, commitment to alignment, and eco-friendly approach. Their mats are often praised for their durability, grip, and supportive features, making them a popular choice among yoga practitioners of all levels.