Ipsy is a monthly beauty subscription service that sends its members, makeup and skincare products personalized to each subscriber’s beauty preferences and profile.


Ipsy is a beauty subscription service that delivers a monthly selection of personalized beauty products to its subscribers. The company was founded in 2011 by Michelle Phan, Marcelo Camberos, and Jennifer Goldfarb. Michelle Phan is a prominent beauty influencer and YouTube personality, while Marcelo Camberos and Jennifer Goldfarb are experienced technology and marketing executives.

Ipsy’s beauty boxes are centered around fun and playful themes, with each month’s glam bag featuring a different design and color scheme. The products inside the glam bag are personalized to each subscriber’s beauty preferences and profile, which they fill out when signing up for the service. Ipsy offers a wide range of beauty products including makeup, skincare, haircare, and nail care, from both established and up-and-coming brands.

Ipsy offers several subscription options including the Glam Bag, Glam Bag Plus, and Glam Bag Ultimate. The Glam Bag contains 5 sample-sized products, while the Glam Bag Plus contains 5 full-sized products, and the Glam Bag Ultimate contains 12 products (a mix of full-sized and sample-sized). Ipsy also offers an online store where subscribers and non-subscribers can purchase additional products.

Shipping information varies based on location and subscription type, but generally, Ipsy ships within the US and to select international countries. Shipping within the US is free for all subscription types, while international shipping fees vary. Ipsy also offers the option to skip a month or cancel a subscription at any time.