Interior Define

Interior Define is a direct-to-consumer furniture brand offering customizable, high-quality sofas, chairs, beds, and dining furniture at competitive prices.


Interior Define is a furniture brand that was founded in 2013 by Rob Royer. The company is based in Chicago, Illinois, and has a reputation for offering high-quality custom furniture at an affordable price point.

Interior Define’s design aesthetic is modern and minimalist, with a focus on clean lines and a neutral color palette. The company offers a range of furniture, including sofas, chairs, sectionals, beds, and ottomans, as well as custom options for each piece. Customers can choose from a variety of fabrics and colors to create a personalized piece of furniture that fits their style and space.

In terms of shipping, Interior Define offers free delivery on all orders within the continental United States. The company also offers white glove delivery, which includes in-home assembly and placement of furniture.

One unique aspect of Interior Define’s business model is their use of a direct-to-consumer approach, which eliminates the need for a physical retail store and allows the company to offer their high-quality products at a more affordable price point.

Overall, Interior Define has become a popular choice for customers looking for customizable, high-quality furniture that is both modern and affordable. The company’s commitment to customer service, including their personalized design assistance and convenient shipping options, has also made it an attractive option for those looking to elevate their home decor.