Firstleaf is a wine subscription service that provides personalized wine selections to its customers. It was founded in 2016 by Philip James, who previously co-founded the wine social network, Lot18.
Firstleaf uses a proprietary algorithm to recommend wines based on the individual preferences of each customer. The company sources its wines directly from wineries and offers a range of varietals and styles, including red, white, and rosé. Customers can choose to receive shipments on a monthly, bimonthly, or quarterly basis.
Shipping is available to most states in the US, with exceptions for some states due to local regulations. The company also offers a satisfaction guarantee and will provide refunds or replacements for any wines that do not meet the customer’s expectations. The overall design aesthetic of Firstleaf is modern and sleek, with a focus on a user-friendly online experience.