Bright Cellars

Bright Cellars is a personalized monthly wine subscription service that uses a sophisticated algorithm to match customers with wine based on their individual taste preferences.

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Bright Cellars is a monthly wine subscription service that matches users with personalized wine selections. The company was founded in 2015 by Richard Yau and Joe Laurendi, two MIT graduates who aimed to make wine more accessible and approachable to a wider audience.

Customers start by taking a quiz that asks them questions about their taste preferences, and the Bright Cellars algorithm then matches them with wines based on their responses.

Bright Cellars offers a range of wines from around the world, including red, white, rosé, and sparkling wines. The company works directly with small wineries and boutique producers to curate their wine selections.

Shipping is available to most US states, and customers can choose from various subscription plans to receive a monthly delivery of wines. Bright Cellars also offers a satisfaction guarantee, allowing customers to receive a replacement or refund for any wines they are not satisfied with.